1589 Hotels moves in to serviced apartment market

1589 Hotels, part of Clarks Hotel Group, has announced a major expansion plan which includes its first serviced apartments.

Clarks Hotel Group owns and manages hotels in key destinations, mainly in the north of India, and is looking at "aggressive expansion of its brand footprint through management and revenue share/minimum guarantee models, across India".

The company, which owns and manages 33 hotels under clearly differentiated segments ranging from boutique heritage resort to limited service hotels, is looking at adding another 36 more hotels in the next year.

It has signed two new hotels which will be opening early next year. These include a 220-room hotel and serviced apartment project in Udaipur, Rajasthan, and an integrated resort property in Bhopal, Madhya Pradesh.

Set up in 2014 by two fourth-generation hoteliers, Anant Kumar and Udit Kumar, 1589 Hotels owns and manages hotels under five different brands. These are Brij, an uber luxury boutique hotel brand; Arte, a premium hotel brand; GenX, an upscale business hotel; RnB Select, mid scale full-service budget hotel brand; and RnB, a no-frills accommodation brand.

1589 Hotels currently has a total inventory of more than 1500 rooms across Uttar Pradesh, Rajasthan, Delhi NCR, Uttarakhand, Gujarat, Maharashtra, Karnataka, Telangana and Madhya Pradesh.

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“There’s a lot of energy, it’s a great forum. What’s interesting is there is the expansion in terms of coworking, student housing and retirement living, there’s a lot of movement and a lot of these brands on the fringes are now coming into the fold.”

Bill Barnett, CEO, C9 Hotelworks

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