Emaar's Rove Hotels brand moves in to extended stay sector

Emaar Hospitality Group's mid-scale Rove Hotels brand has launched Rove Home, an extended stay product.

Rove Hotels director of operations Paul Bridger, said that as a brand extension of Rove Hotels, Rove Home will have a similar focus on design, connectivity, local neighbuorhood emphasis and accessible price points, but will target longer stay guests.

"Rove Home will add a new dimension to the extended stay accommodation market in the same way that Rove Hotels has," Bridger said.

Rove Home's future pipeline will be announced shortly. Rove Hotels currently has five properties trading in Dubai, with a further three in the pipeline.

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“There’s a good mix of people, from operators, owners and service providers. We’re learning a lot. We’re very new to this space and it’s a great platform for people like us who want to come in to the industry and build up a strong pipeline of contacts. It’s been very valuable for us.”

Jittida (Best) Haputpong, VP business development, Igloohome

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